What is Unifi
We build communities
Not an events company. A community that throws really good events. Come for the night. Stay for the people
Every community is built around something people love, and Unifi brings them all together. Formerly The Collective Unified. Born in Chicago, here to change the world. And here to play with you when you are bored
Events end. Community does not
Anyone can throw a party. The lights come on and everyone goes home. We build what is still there next week: the regulars, the inside jokes, the people who notice when you miss one
Our whole job
Get you off your phone and into the room
Bored
We have plans. Every week, all year. We are here to play with you when you are bored
Lonely
We have your people. Same interests, zero pressure, and a first hello that is already easy
Stuck in the same circle
We put different people in the same room, so your city gets bigger and your friend group does too
Because honestly, I’d like you more if I could see you
The name
Why we are called Unifi
Unifi comes from unify. People are splitting themselves off by block, background and bank account, all while looking for something in common. We give them that something. Every community is its own world, built around something people love. Unifi is what unifies them
One common goal: community. That is bigger than anything that splits us up
The problem nobody is fixing
We have never been more connected and never been more alone. About half of adults say they feel lonely, and in-person time with friends has dropped by roughly two thirds in two decades. Offices went remote. Third places closed. Friend groups scattered and never came back. The places that used to hold us together are gone, and people need community to replace them
That is a real health problem, with a toll compared to smoking up to a pack a day. It is a city problem, in cities all over the world. And it is a generational one. People are dividing themselves into smaller and smaller circles. Apps promised to connect us. They gave us followers, not friends. We are here to bring people back together
You do not fix dating with dating events
Nobody solves dating, friendship or loneliness by forcing it. You solve it by getting people in the same room, doing something they love, again and again. Friends, partners and whole communities start the same way: people showing up in the same place with no pressure
So we do not build awkward matchmaking. We build the room, and let connection happen
Our answer
We help people make real friends. Belonging comes from showing up, again and again, to something you love with people who love it too. So we build the reasons to show up. Here is how it works. Swipe through
Step 1
Find what you love
Running, fashion, food, founders, games. Pick the community that fits you and you already have something in common with the room
Step 2
Show up once
Find an event, RSVP in a minute, walk in. Every event is made for first timers
Step 3
Come alone or bring a group
Both work. Come solo and meet people, or bring your friends and meet theirs. Nobody needs a plus one
Step 4
Come back
Once is fun. Twice is a habit. Familiar faces turn into friends, and friends turn into your people
Step 5
There is always something to do
Weekly events, parties and socials all year, across every community. Never wonder what to do this weekend again
Step 6
Meet your people
Cross over into other communities and your circle grows across the whole city
Events for every size of night
We build community and experiences at every scale, and we are working our way up to festivals
Intimate
Small gatherings where everyone meets everyone. Run clubs, yoga, tastings, founder meetups
Medium
Watch parties, showcases, launch parties and live sets with real energy in the room
Large scale
Flagship nights and day parties that bring multiple communities together in big venues
Festivals
Where we are headed. Multi-community days built around culture, music and connection
Built by community builders
The new influencers are community builders. Our whole team is made of community leaders, and no one owns a single community. We plan together, host together and promote every event together, so you will see all of our faces at all of our events
We keep it real. Authentic people, honest events, no fake hype. We are here for the positive, and for the people who show up
Questions
What does Unifi mean
It comes from unify. To bring people together around one common goal: community
Why do the communities end in Co
Co is short for community. Each community is built around one interest, like Hustle Co for running or Food Co for tastings, with its own events and its own regulars. Unifi brings them all together
What is the difference between Unifi and the other communities
Each community throws events for one interest, like a run club or a fashion showcase. Unifi is the main community. It throws the holidays, parties and big nights that bring every community together. See Unifi parties
Do I have to know anyone
No. Come alone or bring a group. Most people come alone the first time. That is the point
Who runs the events
We do, all of it. Unifi is an in-house community company with its own events, marketing and partnerships teams. A lot of events today are thrown together without real event people behind them. Keeping everything in-house lets us protect the taste, the quality and the feel of every night, because building community only works if the experience is worth coming back to
Can I host my own event
Every Unifi event is built and run by our team, so we do not hand events off. But we want your ideas. Send us what you would love to see, and the best ones end up on the calendar. Submit an event idea
What does it cost
Most events are free. Some are paid, and those are ticketed through Posh or SweatPals with the price on every event page
Is Unifi only in Chicago
For now. Chicago is home base. Milwaukee, Austin and New York are next, then the rest of the world. We are not here to take over the world. We are here to build community for it
Are tickets refundable
Not always. Read the event guidelines before you RSVP. Tickets and waivers
